Harrison, Tina; Waite, Kathryn; White, Phil - In: International Journal of Bank Marketing 24 (2006) 1, pp. 5-23
– Despite the relative importance of pensions and the degree of risk associated with the purchase, the findings clearly indicate …. Practical implications – Provides useful insights for providers of pensions in understanding the role of information, reference … groups and professional advice in the marketing of pensions. Originality/value – Addresses a key concern of government …