De Pelsmacker, Patrick; Janssens, Wim; Sterckx, Ellen; … - In: International Marketing Review 22 (2005) 5, pp. 512-530
characteristics and marketing practices of ethically labelled coffee, i.e. type of ethical issue, label issuer, amount of information … importance to the distribution strategy of ethically labelled coffee, followed by the type of ethical label, and the issuer of … the label. Ethically labelled coffee should be available in ordinary supermarkets and be presented along with non …