A five factor e-shopping adoption model grounded upon TAM and an additional dimension of ‘Trust' has been tested through Confirmatory Factor Analysis (CFA). For testing the hypothesized relations as part of the conceptual model, Structural Equation Modeling (SEM) has been employed. A...

The increasing economic importance of born global firms makes it worthwhile to study what leads to their success in the emerging markets. The institutional environment defines, reacts, and limits entrepreneurial opportunities, and also affects the speed and scope of entrepreneurial capability....