Dalla Pozza, Ilaria; Brochado, Ana; Texier, Lionel; … - In: International Journal of Bank Marketing 36 (2018) 6, pp. 1055-1072
Purpose: The purpose of this paper is to present a multichannel segmentation approach to identifying customer segments based on actual customer channel usage in the post-purchase phase in the health insurance industry. Design/methodology/approach: A multinomial regression model and count...