Wilson, Tony - In: Qualitative Market Research: An International Journal 15 (2012) 3, pp. 230-241
such practice, it is often deemed to draw upon phenomenology. Returning to the philosophers (Gadamer, Heidegger, Merleau …‐Ponty and Ricoeur) who shaped phenomenology, the purpose of this paper is to argue that consumer studies should further …‐for‐being”. Hermeneutic phenomenology is thus a philosophical resource offering appropriate spatio‐temporal images for people responding to …