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A structural guide to in‐depth interviewing in business and industrial marketing research

Granot, Elad; Brashear, Thomas G.; Cesar Motta, Paulo - In: Journal of Business & Industrial Marketing 27 (2012) 7, pp. 547-553

Purpose – The authors aim to present a structural guide for data collection in a participant‐oriented, B2B context. Design/methodology/approach – A three‐stage interview process following the work of Seidman is presented, along with key issues on how to plan, structure, and execute a B2B...

Persistent link: https://www.econbiz.de/10014843141

What can phenomenology offer the consumer? : Marketing research as philosophical, method conceptual

Wilson, Tony - In: Qualitative Market Research: An International Journal 15 (2012) 3, pp. 230-241

such practice, it is often deemed to draw upon phenomenology. Returning to the philosophers (Gadamer, Heidegger, Merleau …‐Ponty and Ricoeur) who shaped phenomenology, the purpose of this paper is to argue that consumer studies should further …‐for‐being”. Hermeneutic phenomenology is thus a philosophical resource offering appropriate spatio‐temporal images for people responding to …

Persistent link: https://www.econbiz.de/10014987294

Heritage inventories: promoting effectiveness as a vital tool for sustainable heritage management

Myers and Mario Santana Quintero, David; Myers, David - In: Journal of Cultural Heritage Management and Sustainable … 6 (2016) 2, pp. 102-112

Purpose – The purpose of this paper is to identify key elements of what makes an inventory program effective for cultural heritage conservation and management. It is hoped that it will spur discussion among heritage professionals about increasing the effectiveness of inventory programs....

Persistent link: https://www.econbiz.de/10014847800

Analysing accounting discourse: avoiding the “fallacy of internalism”

Ferguson, John - In: Accounting, Auditing & Accountability Journal 20 (2007) 6, pp. 912-934

Purpose – The purpose of this paper is to elaborate on John B. Thompson's “tripartite approach” for the analysis of mass media communication, highlighting how this methodological framework can help address some of the shortcomings apparent in extant studies on accounting which purport to...

Persistent link: https://www.econbiz.de/10014641126

Counting Health Care Costs in the United States: A Hermeneutical Study of Cost Benefit Research

Oakes, Leslie S.; Considine, Judith; Gould, Steven - In: Accounting, Auditing & Accountability Journal 7 (1994) 3, pp. 18-49

Since the mid‐1980s the major players in US health care have argued that costs and benefits should underlie the allocation of health care resources. Looks at 30 cost benefit studies taken from the medical literature and examines five of them in depth, using the “depth hermeneutical”...

Persistent link: https://www.econbiz.de/10014641517

Methodological themes : Back to the drawing board: revisiting grounded theory and the everyday accountant’s and manager’s reality

Parker, Lee D.; Roffey, Bet H. - In: Accounting, Auditing & Accountability Journal 10 (1997) 2, pp. 212-247

as symbolic interactionism, ethnomethodology and hermeneutics. Describes the basic principles and methods of grounded …

Persistent link: https://www.econbiz.de/10014641583

Digital consumers as cultural curators: the irony of Vaporwave

Schembri, Sharon; Tichbon, Jac - In: Arts and the Market 7 (2017) 2, pp. 191-212

Purpose The purpose of this paper is to address the question of cultural production, consumption and intermediation in the context of digital music. Design/methodology/approach This research adopts an interpretivist, ethnoconsumerist epistemology along with a netnographic research design...

Persistent link: https://www.econbiz.de/10014642988

Inspiration at work: is it an oxymoron?

Avramenko, Alex - In: Baltic Journal of Management 9 (2013) 1, pp. 113-130

manifestations. Design/methodology/approach – The study utilises Gadamerian philosophical hermeneutics to cultivate an understanding …

Persistent link: https://www.econbiz.de/10014685857

Mobile masculinities: performances of remasculation

Cruz, Angela Gracia B.; Buchanan-Oliver, Margo - In: European Journal of Marketing 51 (2017) 7/8, pp. 1374-1395

Purpose This paper aims to explore how marketplace-enabled performances help reconstitute masculinity in the context of transnational mobility. Design/methodology/approach Grounded in consumer acculturation theory, this paper draws on theories of gender performance to inform a hermeneutic...

Persistent link: https://www.econbiz.de/10014723796

Reviving organisational memetics through Cultural Linnæanism

Sinclair Lord, Andrew - In: International Journal of Organizational Analysis 20 (2012) 3, pp. 349-370

Purpose – The initial purpose of this paper is to review the explanatory power that memetics promised for socio‐cultural evolutionary theory, for organisational adaptation, and emergent patterns of traits. Second, to argue that philosophical accusations and premature demands have retarded a...

Persistent link: https://www.econbiz.de/10014787244