Xue, Jinjie; Yuan, Hongping; Geng, Zizhen - In: Journal of Business & Industrial Marketing 33 (2018) 7, pp. 883-895
Purpose: This study aims to investigate impacts of classic transaction cost-related factors (i.e. partner selection cost, specific asset investment and extorting rent cost) on joint venture (JV) partner’s cooperative and opportunistic behaviour, from the perspective of transaction cost...