Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate,...

Purpose – The purpose of this study is to explore the phenomenon of acculturation in new product development (NPD) teams in a multicultural working environment. This paper provides recommendations for multinational companies (MNCs) in dealing with problems among team members from different...

The complexities of environmental issues require that when developing new green products marketers have to seek‐out, involve and learn from stakeholders with environmental expertise. These stakeholders have information that lies outside the organisation’s main area of expertise and can...

Purpose – Developing new products for international markets offers great growth opportunities for companies by positively influencing company performance. Specifically, the research purpose is to determine the effects of new product success factors on the measures of company export...

Purpose – The purpose of this paper is to examine the country-of-origin (COO) effect on product evaluation to determine the different effects of COO in Asian nations. Design/methodology/approach – The authors focus on automobiles as the target product category and conduct consumer surveys in...

Purpose – The purpose of this paper is to propose a model of small retailers’ new product acceptance criteria using a grounded theory approach in an emerging market, India. Design/methodology/approach – Empirical research on retailers’ new product acceptance either takes survey design or...

Purpose The purpose of this paper is to examine how consumers’ willingness to buy is influenced by two essential design elements: form and functional design. Form design refers to appearance and can be categorized as typical or non-typical. Function design relates to product features and can...

Purpose The purpose of this paper is to present the implementation and testing of a modified project risk management framework that integrates PMI’s framework with Monte Carlo simulation to improve the effectiveness in high-tech new product development (NPD) projects....

Purpose – The purpose of this paper is to demonstrate the relationships between lean manufacturing (LM) principles and concurrent engineering approach to new product development (CENPD). Design/methodology/approach – A survey instrument based on a number of critical factors was used to...

Purpose – The purpose of this paper is to report case studies conducted in a company in Italy that produces packaging systems, in comparison with a Brazilian company within a similar industrial sector. The paper compares those two cases in terms of quality function deployment (QFD) usage and...