Cervellon, Marie-Cecile; I. Carey, Lindsey - In: European Journal of Marketing 48 (2014) 7/8, pp. 1375-1394
Purpose – This paper aims to investigate the influence of consumer reviews on the evaluation, post-experience, of products with a combination of sustainable, hedonic and utilitarian properties. Design/methodology/approach – In the first instance, consumer reviews for organic and non-organic...