Kumar, Jitendra; Adhikary, Anindita; Jha, Ajeya - In: International Journal of Asian Business and Information … 8 (2017) 2, pp. 35-45
Perception and preference factor plays an important role and help the investor to understand and make the meaningful investment decisions. These two factors are highly influenced by demographic differences of an investor. The present study aims to examine the perception and preference factors...
