Prospect theory predicts that loss averse agents who fear they will not reach their reference utility level are more apt to adopt risky strategies to avoid that painful possibility compared to agents who are more sure of their relative standing. This paper tests this theory with data from...

This article describes how because of the rapid expansion of digital and online ‘bizscapes,' and ‘bizapps' resulting in small and medium-scale agribusinesses adopting and using online entrepreneurial technology innovations, information and communication technology has great potential to...