Purpose: The purpose of this study is to empirically evaluate the antecedents of consumers’ purchase intention of energy-efficient home appliances. Design/methodology/approach: A self-administered questionnaire has been used to gather data from the targeted representatives of the population....

Purpose: The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances. Design/methodology/approach: Non-probability quota based on age and education and purposive sampling technique have been used to assess data collected...

Purpose: The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan). Design/methodology/approach: The target population of this study was university students in Pakistan. According to UNDP...

Purpose: Consumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment. This study evaluated the effect of green practices on the customer's green word-of-mouth (GWOM) intention for hotels...