Sjostrom, Therese; Corsi, Armando Maria; Lockshin, Larry - In: International Journal of Wine Business Research 28 (2016) 1, pp. 76-95
consistent across the three categories investigated, i.e. “premium quality”, “authentic/trustworthy brand” and “good brand … reputation/status”, are much more associated with luxury than with regular brands. “Luxury”, “premium”, “antique/old vintage …”, “limited production/edition” and “premium price” consistently cluster around the highest price point in each category, while …