Diaz Meneses, Gonzalo; Luri Rodríguez, Ignacio - In: Journal of Social Marketing 5 (2015) 4, pp. 338-356
Purpose – The purpose of this paper is, as the health benefits of breastfeeding for mother and child have already been … fully ascertained, to highlight the differences on why short- and long-term breastfeeding mothers adopt their respective … behaviours. Based on these findings, a model for long-term breastfeeding is put forward here. The aim is to identify the specific …