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When is it necessary to localise product packaging?

Khan, Huda; Lockshin, Larry; Lee, Richard; Corsi, Armando - In: Journal of Consumer Marketing 34 (2017) 5, pp. 373-383

effectiveness of indiscriminate packaging localisation. International marketers need to rethink their approach, particularly in non … of packaging localisation and investigate the differential effects of standard versus local packaging of foreign products …

Persistent link: https://www.econbiz.de/10014850169

Foreign retailers in China: the first ten years

Qixun Siebers, Lisa - In: Journal of Business Strategy 33 (2011) 1, pp. 27-38

Purpose – This paper aims to examine the important factors that influence foreign retailers' expansion in China. By doing so the paper proposes business strategies for foreign retailers to be successful in China and other emerging economies. Design/methodology/approach – A case study...

Persistent link: https://www.econbiz.de/10014845335

Internet page

Rigelsford, Jon - In: Industrial Robot: An International Journal 30 (2003) 2

Persistent link: https://www.econbiz.de/10014834153

The Pransky interview: Dr Paolo Pirjanian, CTO of iRobot Corporation

Pransky, Joanne - In: Industrial Robot: An International Journal 41 (2014) 1, pp. 1-5

Purpose – PhD/inventor builds consumer robot start-up company based on low-cost, groundbreaking visual simultaneous localization and mapping (vSLAM) visual sensors and NorthStar® navigation technologies that sells for nearly $75 million dollars 12 years later. The following article is a...

Persistent link: https://www.econbiz.de/10014835989

GLO-SLAM: a slam system optimally combining GPS and LiDAR odometry

Lin, Ruihao; Xu, Junzhe; Zhang, Jianhua - In: Industrial Robot: the international journal of robotics … 48 (2021) 5, pp. 726-736

Purpose Large-scale and precise three-dimensional (3D) map play an important role in autonomous driving and robot positioning. However, it is difficult to get accurate poses for mapping. On one hand, the global positioning system (GPS) data are not always reliable owing to multipath effect and...

Persistent link: https://www.econbiz.de/10014836107

Tales from two cities: COVID-19 and the localisation of tourism in London and Paris

Pappalepore, Ilaria; Gravari-Barbas, Maria - In: International Journal of Tourism Cities 8 (2022) 4, pp. 983-999

Purpose Drawing on empirical research conducted in London and Paris between July 2020 and June 2021, this paper explores whether these two global metropolises may be able to take the COVID-19 crisis as an opportunity to develop more sustainable forms of urban tourism. More specifically, this...

Persistent link: https://www.econbiz.de/10014813957

The effects of packaging localisation of Western brands in non-Western emerging markets

Khan, Huda; Lee, Richard; Lockshin, Larry - In: Journal of Product & Brand Management 26 (2017) 6, pp. 589-599

examine whether the localisation strategy is effective or even necessary. Design/methodology/approach A pre-test first … Overall, findings suggest that for hedonic products, localisation is not an effective strategy particularly for well …-known Western brands such as M&M’s. For utilitarian products, packaging localisation does not render a Western brand more …

Persistent link: https://www.econbiz.de/10014897194

Complaints of Asian shoppers toward Global Retailer: A content analysis of e‐complaining to Carrefour Korea

Park, Cheol - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 3, pp. 25-39

In the discount store area, foreign large retailers such as Wal‐mart, Carrefour, and Costco fight hard with domestic retailers in Korea. The Korean customer is a judge in the centre of such a difficult fight. Therefore, foreign retailers who are willing to win the game should pay attention to...

Persistent link: https://www.econbiz.de/10014674574

Predicting IHRM strategy and practice decisions: development of the IHRM orientation typology

Lloyd, Shannon L.L.; Härtel, Charmine E.J. - In: Cross Cultural Management: An International Journal 11 (2004) 4, pp. 60-76

(localisation). A typology of International Human Resource Management Orientations (IHRMO) that clarifies what IHRMO’s are and what … they entail is developed from a review of the literature on localisation and globalisation, convergence and divergence and …

Persistent link: https://www.econbiz.de/10014692513