Gassler, Birgit; Fronzeck, Carina; Spiller, Achim - In: International Journal of Wine Business Research 31 (2019) 2, pp. 221-242
Purpose: The mechanism by which organic labelling affects consumers’ willingness to pay (WTP) for wine is not yet fully understood. Organic labelling not only transports information about environmental benefits, but may also influence consumers’ perceptions of quality and taste. The purpose...