Wang, Fang; Kozlowski, Wojciech; Ouyang, Ming - In: International Journal of Emerging Markets 3 (2008) 1, pp. 71-86
‐high temperature (UHT) milk market after Poland entered the European Union. Design/methodology/approach – Through an in‐depth analysis … relationship of short‐term marketing efforts and long‐term market response in Polish UHT milk market. Findings – Based on empirical … testing of ten Polish brands, results show that the UHT milk market in Poland presents marketing persistence, which means that …