Purpose: The purpose of this paper is to examine how informativeness and entertainment, two important online store characteristics, influence consumers’ approach behaviors. The current research also investigates the mechanism and boundary condition behind these relationships....

This paper concentrates on modeling probabilistic events with fuzzy probability measures in relational databases and XML (Extensible Markup Language). Instead of crisp probability degrees or interval probability degrees, fuzzy sets are applied to represent imprecise probability degrees in...

Purpose: There is considerable research examining the consequences and contingency factors of customer participation in the service encounter. In comparison, there is disproportionately less research examining the antecedents of customer participation. This paper aims to propose and test an...

Purpose: Frontline employees (FLEs) play a pivotal role in service delivery. Beyond their expected in-role behaviors, FLEs often have to perform extra-role behaviors such as providing additional help to customers. The purpose of this study is to investigate how customers’ power distance...