Chryssochoidi, George M.; Wong, Veronica - In: European Journal of Innovation Management 3 (2000) 1, pp. 35-44
Little research has focussed on launch of service innovations across international markets. The determinants of … timeliness (conversely, delays) in the launch of service innovations across multiple country markets has equally received little … innovations launched by Cypriot financial institutions across three or more foreign country markets. The analysis shows that on …