touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …

' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse … the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows … similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The …

Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …

specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …

negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing … of social network marketing are effective in creating a brand-specific brand value for the customer. …

Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products …

-ers. Implications for fruit marketing based on results are discussed. …