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Performance of National Agricultural Advisory Services projects in Uganda
Bashir, Hassan; Namagembe, Sheila; Nangoli, Sudi; … - In: World Journal of Entrepreneurship, Management and … 9 (2013) 2/3, pp. 155-167
lives. Originality/value – This is the first study to document the effect of stakeholder commitment on the performance of …
Persistent link: https://www.econbiz.de/10015040303
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None of Us Is as Good as All of Us: How Mcdonald's Prospers by Embracing Inclusion and Diversity
In: Equality, Diversity and Inclusion: An International Journal 33 (2014) 3, pp. 309-314
Persistent link: https://www.econbiz.de/10014720498
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The antecedents of consumer satisfaction and loyalty in fast food industry
Etemad‐Sajadi, Reza; Rizzuto, Daniela - In: International Journal of Quality & Reliability Management 30 (2013) 7, pp. 780-798
Purpose – The purpose of this research is to investigate the degree of satisfaction and loyalty of Chinese and Swiss fast‐food consumers. The aim is to compare Chinese/Swiss consumers' perception of meal quality, service quality, price and their influence on their satisfaction and loyalty....
Persistent link: https://www.econbiz.de/10014802367
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re‐energize Their Brands
First, Ivana - In: Journal of Product & Brand Management 18 (2009) 6, pp. 468-469
Persistent link: https://www.econbiz.de/10014896124
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McMishaps and McVictories
In: Strategic Direction 23 (2007) 8, pp. 12-14
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010173
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Does stakeholder pressure matter in Islamic banks’ corporate social responsibility and financial performance?
Ali, Muhammad; Mehfooz Khan, Sadia; Puah, Chin-Hong; … - In: International Journal of Ethics and Systems 39 (2022) 2, pp. 236-263
Purpose This study aims to examine the impact of stakeholder pressure on Islamic banks’ corporate social responsibility … components of stakeholder pressure (management, client, competitor, Sharia advisory board and community) have a significant … of stakeholder pressure.  …
Persistent link: https://www.econbiz.de/10014789358
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A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter
Florenthal, Bela; Chao, Mike Chen-Ho - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 54-72
question. Starbucks posts over a one-month period on Twitter in the U.S. and on Sina Weibo in China were analyzed using three … that Starbucks somewhat localizes its posts to its Chinese consumers, in terms of content, symbols, values, and offerings …. In terms of descriptive analysis, the study found that Starbucks underutilizes its Sina Weibo site compared to its …
Persistent link: https://www.econbiz.de/10012046809
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The plebeians rehearse the uprising
Hirsch, Peter Buell - In: Journal of Business Strategy 36 (2015) 5, pp. 50-54
Purpose – The purpose of this paper is to explore the impact of rising concerns about income inequality on the reputation of large global employers. In an era in which middle class incomes have stagnated for several decades, the continuing decline of labor unions seems paradoxical. The paper...
Persistent link: https://www.econbiz.de/10014847181
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Social networks and customer involvement in new service development (NSD)
Sigala, Marianna - In: International Journal of Contemporary Hospitality Management 24 (2012) 7, pp. 966-990
Purpose – The study aims to use netnography to investigate the role of customers' contributions in social networks for NSD purposes. Design/methodology/approach – The study adopted an exploratory case study methodology to conduct a content analysis of customers' contributions in a social...
Persistent link: https://www.econbiz.de/10014763152
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QSR brand value
Harrington, Robert J.; Ottenbacher, Michael C.; Fauser, … - In: International Journal of Contemporary Hospitality Management 29 (2017) 1, pp. 551-570
differentiated by three marketing mix dimensions: quality, convenience and price. Subway and Starbucks customers perceived higher … quality than McDonald’s and Burger King. Price separated Starbucks and McDonald’s customers. Overall, QSR customers perceived …
Persistent link: https://www.econbiz.de/10014764415