Hansen, Sten‐Olof; Carlsson, Christopher; Walden, Pirkko - In: European Journal of Marketing 22 (1988) 3, pp. 48-60
Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are … given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions of a … corporation is forgotten. In this article we outline the functional requirements on marketing professionals, link these …
