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The Making of a Successful Analytics Master Degree Program: Experiences and Lessons From an Asian University
Cheong, Michelle LF - In: International Journal of Business Intelligence Research … 8 (2017) 2, pp. 1-16
in Asia. Being young and small, establishing a successful analytics master degree program required extensive landscape …
Persistent link: https://www.econbiz.de/10012043333
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A Comparative Study of Privacy Protection Practices in the US, Europe, and Asia
Ashrafi, Noushin; Kuilboer, Jean-Pierre - In: International Journal of Information Security and … 12 (2018) 3, pp. 1-15
countries such as China and India, are striving to gain consumer trust by offering visible and meaningful Privacy Protection … Internet. Examining about 2000 Interactive companies in the USA, Europe, and Asia provides a measure of divergent responses to …
Persistent link: https://www.econbiz.de/10012045716
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Academics' Perspectives on the Challenges and Opportunities for Student-Generated Mobile Content in Malaysia
Ariffin, Shamsul Arrieya - In: International Journal of Mobile and Blended Learning (IJMBL) 8 (2016) 3, pp. 49-64
In Malaysian universities, there is a scarcity of local content to support student learning. Mobile content is predominantly supplied by the United States and the United Kingdom. This research aims to understand the situation from the academic perspective, particularly in the field of local...
Persistent link: https://www.econbiz.de/10012046401
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A Business Development Strategy for India's Rail Company Ircon in Expanding Businesses to Asia, Africa and Middle East
Chinnobaiah, Sandeep - In: International Journal of Asian Business and Information … 7 (2016) 4, pp. 19-35
The Ircon is one of the key players in the market of transportation infrastructure development backed by Indian government and Indian railways. It has successful presence in various locations such as Malaysia, Algeria, Mozambique, Srilanka and India. The objective of the company is to expand...
Persistent link: https://www.econbiz.de/10012042581
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Value Chain of the Industry of Tourist Accomodation Case Golfo of Morrosquillo, Colombia
Sierra, Hassir Lastre; Chavez, Placido Roberto Cruz; … - In: International Journal of E-Entrepreneurship and … 7 (2017) 2, pp. 1-22
understand the role of each activity in the value creation. This article aims to analyze the value chain of tourism accommodation …
Persistent link: https://www.econbiz.de/10012044347
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Measuring Tourist Attitudes and Consumer Behavior
Hosni, Hanin; Angelakis, George; Kievit, Henk; Drakos, … - In: International Journal of Food and Beverage … 3 (2018) 2, pp. 29-41
factor analysis and cluster analysis. The primary audience for this study consists of tourism industry practitioners …
Persistent link: https://www.econbiz.de/10012044781
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Visitors' Multi-Dimensional Decision-Making Approach: A Pilot Case Study on a UNESCO Protected Area
Fakotakis, George; van Dijk, Gert - In: International Journal of Food and Beverage … 3 (2018) 2, pp. 42-53
The Samaria National Park in Chania, Crete, Greece was established in 1962 and has since been one of the most well-known protected areas of Greece. It attracts thousands of visitors every year and creates a social and economic environment for various local businesses such as hotels and...
Persistent link: https://www.econbiz.de/10012044782
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A Framework for Effective Data Analytics for Tourism Sector: Big Data Approach
Bhatnagar, Vishal; Sinha, Sapna; Bansal, Abhay - In: International Journal of Grid and High Performance … 9 (2017) 4, pp. 92-104
From BRICS nations, India is the second largest tourism market after China in Asia. Technological revolution has added … industry but, there is no framework proposed for tourism sector. In this paper, the authors propose unified IT infrastructure … tourism sector. Various challenges and issues related with the implementation of Big Data Analytics is also discussed in the …
Persistent link: https://www.econbiz.de/10012045063
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Framework for a Hospitality Big Data Warehouse: The Implementation of an Efficient Hospitality Business Intelligence System
Ramos, Célia M.Q.; Martins, Daniel Jorge; Serra, Francisco - In: International Journal of Information Systems in the … 9 (2017) 2, pp. 27-45
In order to increase the hotel's competitiveness, to maximize its revenue, to meliorate its online reputation and improve customer relationship, the information about the hotel's business has to be managed by adequate information systems (IS). Those IS should be capable of returning knowledge...
Persistent link: https://www.econbiz.de/10012045868
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Investigation of an Extended Typology for Marketing Destinations with YouTube
Good, Alice; Scupola, Ada; Sambhanthan, Arunasalam; … - In: International Journal of Knowledge-Based Organizations … 8 (2018) 3, pp. 47-62
This article describes how YouTube has been evolving as an e-tool for marketing activities over the past decade. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across a growing number of industries. The research documented in this article...
Persistent link: https://www.econbiz.de/10012046186