Purpose: Mixed products, while presenting new business opportunities, raise considerable concerns among managers and researchers. However, whether mixed products (functionally vs culturally) trigger positive or negative consumer reactions is controversial. Hereby, the present research seeks to...

Purpose – Drawing on the literature of chief technology officer (CTO) and trusting relationship theory, the purpose of this paper is to investigate the impact of trusting relationship of CTO‐chief executive officer (CEO) on the CTO's participation in technology strategy, based on empirical...

Purpose – Literature has not paid enough attention to the antecedents of market orientation in the context of transitional economy and many authors focus on internal antecedent factors which could be controlled by the organizations. To address the research gaps, the purpose of this paper is to...

Purpose: Grounded in theory of planned behavior, this study explores how national social capital, as an important but untested element of institutional environment, influences the effect of perceived entrepreneurial ability on entrepreneurial intentions. Design/methodology/approach: Using data...

Purpose: This study aims to combine two fraud-related streams of the literature on guanxi and overconfidence into an integrated framework, which is the fraud triangle, to interpret the mechanism of fraud commission and detection. Design/methodology/approach: A bivariate probit model with...

Purpose: This study explores the impact of brand's psychological contract violation on customers' spurious loyalty, via the mediating effects of customers' brand commitments (affective commitment, calculative commitment and normative commitment) and the moderating effects of justification for...