Showing 1 - 10 of 30
markets. This research among New Zealand advertising agencies found that celebrities/athletes are used primarily to achieve …
Persistent link: https://www.econbiz.de/10014811426
context, which is the background of the ad provided by the vehicle carrying it, in transferring a celebrity athlete’s image … professional expertise of the athlete enables the more effective transfer of the athlete’s image to the brand’s image compared with …
Persistent link: https://www.econbiz.de/10014811525
This research investigates whether conditioning (the systematic pairing of celebrity endorsers with sporting events) produces positive attitudes towards sporting events. It also investigates whether using celebrities who are highly congruent with a sporting event leads to a stronger conditioning...
Persistent link: https://www.econbiz.de/10014811779
Purpose – The global migration and movement of talent plays an important role in the economic growth and competitiveness of many nations. In coming decades, it is anticipated that there will be increased competition between countries to attract the best and brightest. The World Economic Forum...
Persistent link: https://www.econbiz.de/10014871043
Purpose – The purpose of this paper is to empirically assess the importance for nations of key institutional, economic, and societal factors for attracting skilled professionals from abroad. It examines the existing literature on international talent mobility and empirically tests the validity...
Persistent link: https://www.econbiz.de/10014694227
Abstract With the view of marriage as a legal institution to internalize externalities, I examine the effect of … two years. These results on the whole imply that marriage internalizes the negative externalities of smoking and thus …
Persistent link: https://www.econbiz.de/10014585240
, emphasizing both the positive and negative externalities generated by the publication of information. Our model highlights two …
Persistent link: https://www.econbiz.de/10014587478
Abstract We study an R&D game in which a research unit undertakes a (non-observable) research effort and, if an innovation is obtained, auctions licenses to a pool of producers. Each producer has a private valuation for the license and suffers a negative externality when a competitor becomes a...
Persistent link: https://www.econbiz.de/10014587578
sources of welfare loss: production externalities and product selection bias associated with fixed costs. We argue that the …
Persistent link: https://www.econbiz.de/10014589033
The American savings rate, always low by international standards, has fallen sharply in recent decades. In this essay, I argue that a large part of the savings shortfall results from pressures to keep pace with community spending standards, pressures that have been exacerbated by rising income...
Persistent link: https://www.econbiz.de/10014591504