The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4....

Crete features many protected areas of exceptional natural beauty that attract thousands of visitors every season. Many local enterprises count on that touristic activity to increase their revenues. One of the most important and well known protected areas of Crete is the Samaria National Park....