Ngo, Hai Minh; Liu, Ran; Taieb, Seifeddine Ben; … - In: International Journal of Retail & Distribution Management 50 (2021) 4, pp. 519-536
Purpose: Expanding the market share of safe food through a modern retail system has faced a lot of difficulties in Vietnam. Thus, a further understanding of consumer behaviour and loyalty towards such food is essential for food retailers. This study aims at exploring segments of consumer...