Shaw, Deirdre; Newholm, Terry; Dickinson, Roger - In: European Journal of Marketing 40 (2006) 9/10, pp. 1049-1067
, either explicitly or implicitly, to view consumption as an ethical/political domain. Setting their choices within perceived … collective consumer behaviour, they characterised their consumption as empowering. This results in an ethical consumer project … account of “empowered” consumers. Originality/value – Little attention has been paid to the theory of consumption as voting …