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The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?
Yang, Joonhyuk; Kim, Wonjoon; Amblee, Naveen; Jeong, … - In: European Journal of Marketing 46 (2012) 11/12, pp. 1523-1538
Purpose – Previous literature on WOM has consistent findings on the positive and significant effect of WOM volume on product sales, but the literature on WOM valence has been mixed. In this study, the authors aim to explain the reason for the mixed effect of WOM valence on product sales by...
Persistent link: https://www.econbiz.de/10014722866
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Nigerian movies – the next blockbuster?
In: Strategic Direction 29 (2013) 9, pp. 22-24
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015012861
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Hypnotic Writing
Parsons, Amy L. - In: Journal of Consumer Marketing 24 (2007) 6, pp. 380-380
Persistent link: https://www.econbiz.de/10014848622
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Promoting biodiversity: do consumers prefer feelings, facts, advice or appeals?
Schaffner, Dorothea; Demarmels, Sascha; Juettner, Uta - In: Journal of Consumer Marketing 32 (2015) 4, pp. 266-277
Purpose – The purpose of this paper is to explore consumers’ responses to emotional and normative communication in comparison with traditional informational campaigns promoting pro-environmental behavior in the context of biodiversity. By adopting the approach of likeability of the...
Persistent link: https://www.econbiz.de/10014850456
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Variations in involvement: motivating bystanders to care for senior citizens
Keller, Sarah; Wilkinson, Timothy - In: International Journal of Pharmaceutical and Healthcare … 11 (2017) 2, pp. 117-132
Purpose The purpose of this study is to determine the impact of a senior service advertising campaign designed to increase volunteerism and financial donations among bystanders. Design/methodology/approach A cross-sectional mail survey was administered to 2,500 adults; 384 usable responses were...
Persistent link: https://www.econbiz.de/10014796059
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Situational and personality effects on smokers’ psychological reactance
Boukamcha, Fayçal - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 4, pp. 432-448
Purpose This paper aims to investigate the situational and personal aspects that may trigger smokers’ psychological state reactance. It was hypothesized that situational factors, such as perceived threat to freedom and perceived loss of control, which are supposed to be triggered by an...
Persistent link: https://www.econbiz.de/10014796165
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Rhetoric and the foundation of the Service-Dominant Logic
Miles, Chris - In: Journal of Organizational Change Management 27 (2014) 5, pp. 744-755
Purpose – The purpose of this paper is to investigate the use of rhetorical and narrative strategies in the foundational text of Service-Dominant (S-D) Logic. The author argues that the success of Vargo and Lusch's (2004a) paper in establishing the foundational premises of the new S-D Logic is...
Persistent link: https://www.econbiz.de/10014892279
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Consumers’ persuasion in online food delivery systems
Gunden, Nefike; Morosan, Cristian; DeFranco, Agnes L. - In: Journal of Hospitality and Tourism Technology 11 (2020) 3, pp. 495-509
Purpose This study aims to develop and validate a conceptual model that explains consumers’ persuasion by the … predictors of persuasion. Design/methodology/approach A literature review was conducted to determine constructs that constituted … consumers’ persuasion, hedonic browsing and social influence were strong predictors of persuasion. Research limitations …
Persistent link: https://www.econbiz.de/10014874322
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You're on! How strong communication skills help leaders succeed
Friedman, Karen - In: Business Strategy Series 12 (2011) 6, pp. 308-314
Purpose – Whether you are delivering an update at a staff meeting or addressing shareholders at the annual meeting, you are “performing” as a speaker. Your verbal and non‐verbal communications continually impact others, meaning you are always “on.” How you share ideas on a daily...
Persistent link: https://www.econbiz.de/10014689476
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The effect of the discounted attribute importance in two-sided messages
Pizzutti, Cristiane; Basso, Kenny; Albornoz, Manuela - In: European Journal of Marketing 50 (2016) 9/10, pp. 1703-1725
persuasion knowledge and, therefore, enhances the consumer’s perception of the salesperson’s trustworthiness; this positive …
Persistent link: https://www.econbiz.de/10014723878