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Purpose: Augmented reality (AR) has emerged as a novel communication tool, which adds virtual computer-generated information to a viewer’s real life. The purpose of this paper is to investigate the effect of AR technology on consumers’ experience. Design/methodology/approach: Four...
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Purpose: The importance of international dry port integration in the supply chain has received a great deal of attention and been widely discussed in the literature. This study empirically examines the relationship among dry port logistics supply chain integration (DPLSCI), its operational...
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