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Ham, Juyeon; Choi, Byounggu; Lee, Jae-Nam - In: Industrial Management & Data Systems 117 (2017) 6, pp. 1166-1184

paper is to extend the current literature by focusing on SMEs. Using complementarity and knowledge-based theories, this …

Persistent link: https://www.econbiz.de/10014825990

Are differing forms of innovation complements or substitutes?

Doran, Justin - In: European Journal of Innovation Management 15 (2012) 3, pp. 351-371

organisational innovation. Formal tests for complementarity and substitutability are applied to these types of innovation to assess … of complementarity among different forms of innovation. Out of six possible innovation combinations, three are … complementary while none exhibits signs of substitutability. Social implications – From a business perspective, the importance of …

Persistent link: https://www.econbiz.de/10014721266

Beyond “halo”: the identification and implications of differential brand effects across global markets

D. Raggio, Randle; P. Leone, Robert; C. Black, William - In: Journal of Consumer Marketing 31 (2014) 2, pp. 133-144

Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations....

Persistent link: https://www.econbiz.de/10014850140

Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations

Oh, Mi‐Young; Ramaprasad, Jyotika - In: Journal of Communication Management 7 (2003) 4, pp. 317-332

Evaluation literature has found a halo effect wherein raters allow overall or trait impressions to colour the evaluation of other traits of the ratee. Despite some conceptual and operational issues with halo, the study of halo is prevalent in many fields from job performance to marketing. This...

Persistent link: https://www.econbiz.de/10014850736

Utilizing country image and well-known products for less-known products

Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 933-946

Purpose Country image determines consumers’ beliefs toward the country’s products, through halo effect. While the relevant literature is predominantly focused on the context of well-known products from traditionally leading exporters, the purpose of this paper is to examine the two levels of...

Persistent link: https://www.econbiz.de/10014675252

Debiasing the halo effect in audit decision: evidence from experimental study

Utami, Intiyas; Kusuma, Indra Wijaya; Gudono, Gudono; … - In: Asian Review of Accounting 25 (2017) 2, pp. 211-241

Purpose The purpose of this paper is to test the existence of the halo effect caused by the presentation of information scope (holistic/specific), which can eventually lead to an inaccurate risk assessment of material misstatement. Empirical evidence is provided to demonstrate that methods of...

Persistent link: https://www.econbiz.de/10014676107

Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context

Mohsin Butt, Muhammad; Aftab, Muhammad - In: International Journal of Bank Marketing 31 (2013) 1, pp. 6-23

Purpose – The purpose of this paper is to empirically investigate the influence of consumer attitude towards Halal banking on e‐service quality and e‐satisfaction, in an online Islamic banking context. The proposed model also aims to investigate the relationships among e‐service quality,...

Persistent link: https://www.econbiz.de/10014760060

The benefit of a trustworthy face to a financial services provider

Dean, Dwane Hal - In: Journal of Services Marketing 31 (2017) 7, pp. 771-783

Purpose The purpose of this paper is to investigate three information sources for their influence on trust and patronage intent toward an unmet financial services advisor. The sources were facial appearance, credentials and social information about the provider. Trust in an unmet provider is...

Persistent link: https://www.econbiz.de/10014906205

Beyond brand exposure: measuring the sponsorship halo effect

Vance, Lenny; Raciti, Maria M.; Lawley, Meredith - In: Measuring Business Excellence 20 (2016) 3, pp. 1-14

Purpose Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts and cause-related activities. Yet a lack of practical methodologies for the measurement and comparison of sponsorship performance within a...

Persistent link: https://www.econbiz.de/10014931533

The halo effect: violent crime and foreign direct investment

Ramos, Miguel A.; Ashby, Nathan J. - In: Multinational Business Review 25 (2017) 4, pp. 287-306

Purpose The purpose of this paper is to develop and test theory regarding a geographic halo effect, whereby foreign investors draw overly broad impressions about a country based on high levels of violent crime in specific locations impacting foreign direct investment (FDI) across the country....

Persistent link: https://www.econbiz.de/10014931987