As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article reviews the emerging patterns of adoption and rates of...

Popularity of electronic business has changed the way people are transacting businesses around the globe. People are engaged in online businesses (like buying, selling, promoting or collaborating) without any physical or face to face contact with the trading partners. Correspondingly, the...

The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fast-growing area of online CSR communication, we...

Food has long served as a form of cultural capital, and historically it was an elite few food critics who held the power to ascribe status to dining experiences. The rise of social and digital media arguably allows anybody to adopt the role of critic. Lowered barriers associated with digital...

This paper develops and clarifies social intrapreneurship theory by examining the “how” of effective intrapreneurial championing. More specifically, the authors consider the following research question: How does the manner in which middle managers frame sustainable practices influence...

Given the deeply rooted relationship between identity and language use, this article reports on a study that explores the issue of identity as a main player in Syrian university students' language use online. In specific, it investigates how Syrian university students perform their identities...

This article explores Swedish Parliamentarians' Twitter practices during the 2014 general elections. For individual candidates, the political party is important for positions within the party and on the ballot, especially in a party-centered democracy. A previous qualitative (n)ethnographic...

In the last decade, there has been a major increase in the technology that enables representatives and voters to connect with one another. Representatives can use email, their political party's website, personal websites, Facebook, e-newsletters, weblogs and Twitter simultaneously to bypass the...