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A renewed interest has appeared in citizen co-production of public services due to financial pressure on governments. While social media are considered an important facilitator, many digital participatory platforms (DPPs) have been developed to facilitate co-production between citizens and...
Persistent link: https://www.econbiz.de/10012044673
Developing countries have still shortage of housing due to natural disasters. Houses get destroyed wholly or partly and it causes the increase of lack of housing stock of a country. In disaster management cycle, rehabilitation or reconstruction is an important issue to protect, reduce or...
Persistent link: https://www.econbiz.de/10012044988
ICT-mediated public administration is a governance motive in this digital age. Government of India has embarked upon Digital India and Smart Cities Mission to reform public service delivery and governance in the country. However, the recent Chennai floods and the serious inadequacy of official...
Persistent link: https://www.econbiz.de/10012047038
This article describes how today, social media enable users to comment on brands in a multitude of ways. Although it is undoubted that this can have a substantial influence on the way brands impact on consumers, comparatively little is known about what motivates consumers to recommend brands in...
Persistent link: https://www.econbiz.de/10012046831
Social media provides a strategic means for non-profit organizations to build and maintain strong relationships with consumers. The purpose of this study was to apply branding theory and frameworks to the use of Facebook by National Olympic Committees in two countries, Australia and Canada over...
Persistent link: https://www.econbiz.de/10012047030
This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization;...
Persistent link: https://www.econbiz.de/10012047972