In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and … semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index … points they find relevant for a research program concerning the image within print advertising. Here, ontological and …

.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread … of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on … individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference …

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …

and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly … of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed … ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is …

, the author presents this catoptric metaphor as a specific epistemological trope within the advertising designs that the …

This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical …

the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on … entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotics to … practitioners and is also proposed as a venue for effective partnership between academia and practitioners in advertising. A …