Purpose The purpose of this paper is to study the effects of sports sponsorship on brand equity using two managerially related outcomes: price premium and market share. Design/methodology/approach This study uses a best–worst discrete choice experiment (BWDCE) and compares the outcome with...

Purpose Understanding farmers’ preferences for crop insurance attributes is crucial in designing better insurance products and guiding government policies but such research is lacking, particularly in developing countries. The paper aims to discuss these issues. Design/methodology/approach...

Purpose While investment decisions may be financial decisions, there is a growing recognition that they are also often non-financially based decisions. The purpose of this study is to report findings focused on the project selection stage of capital budgeting, which has the objectives of...

Purpose This paper aims to introduce and illustrate how discrete choice experiments (DCEs) can be used by accounting researchers and present an agenda of accounting-related research topics that might usefully benefit from the adoption of DCEs. Design/methodology/approach Each major phase...

Purpose Although growing Internet penetration in the hinterlands has attracted agribusinesses to promote digital platforms, farmers are sceptical about using them. The literature discusses agricultural platforms from the theoretical perspective of technological determinism, where the platforms...

Purpose – The purpose of this study is to investigate interest rate sensitivity of the US property/liability (P/L) insurers stock returns using various return generating process models incorporating different interest rate changes such as actual interest rate changes, unexpected interest rate...

Zusammenfassung Der vorliegende Beitrag präsentiert Ergebnisse eines Forschungsprojektes des Lehrstuhls für Tourismuswirtschaft der TU Dresden zum Kirchentourismus. Im Rahmen einer empirischen Fallstudie zu zwei ausgewählten Kirchen in Sachsen sind unter Anwendung der Kontingenten...

Zusammenfassung Dieser Beitrag identifiziert Einflüsse auf die Wertschätzung von Kulturlandschaften und vergleicht dabei Touristen und Einheimische. Als Untersuchungsraum dient die Hansestadt Lübeck und ihre Umgebung. Auf Basis von Befragungen wurde mit Hilfe eines Contingent...

Zusammenfassung: Dieser Artikel untersucht auf Basis einer Befragung von mehr als 5.000 Haushaltsvorständen, wie viel sie für Versorgungssicherheit mit Strom zu zahlen bereit sind. Alternativ zur Zahlungsbereitschaft (willingness to pay, WTP) wird auch nach der Bereitschaft gefragt, gegen eine...

Since the mid‐1990s, agricultural economists have discussed the relevance of index‐based insurances, also called “weather derivatives”, as hedging instruments for volumetric risks in agriculture. Motivated by the question of how weather derivatives should be priced for agricultural...