Garver, Michael S.; Williams, Zachary; Stephen Taylor, G.; … - In: International Journal of Physical Distribution & … 42 (2012) 2, pp. 128-151
Purpose – Much of the research conducted in logistics/SCM has focused on satisfaction/retention of customers. This has left a critical gap for managers: before customers can be satisfied and ultimately retained, a purchase choice of logistics services has to occur. To date, very little...