Olkkonen, Laura; Luoma-aho, Vilma - In: Journal of Communication Management 18 (2014) 3, pp. 222-239
communication management, and how understanding and managing expectations can increase organizations’ sensitivity toward stakeholder … voices and concerns. Design/methodology/approach – An example of mapping and identifying expectations is presented as a … crafting response strategies. Four types of expectations (must, will, should, and could) were identified in an empirical study …