Purpose – Despite the stimulation provided by market demand and green issues on business performance, the exact nature of the relationships among these aspects remains an issue of contention. This study sought to bridge this gap in the research by examining the effects of market demand on firm...

There are few studies examining the marketing characteristics of intercollegiate women's volleyball spectators. The purpose of this paper is to examine intercollegiate women's volleyball spectators from the perspectives of sociodemographics, market demand and consumption. Spectators (N=265) from...

Purpose The purpose of this paper is to examine the effect of market demand on innovation-firm performance relationship in service firms. The paper further analyzes the extent to which market demand influences the effect of product innovation on firm performance and how such effect could be...

Nowadays amount of “smart” services in e-Tourism is growing rapidly. This is due to widespread use of mobile devices with new input methods and large amount of digitized data. In addition, Internet of Things and Big Data analytics has a major impact on development of e-Tourism services and...

There is no doubt the Data Envelopment Analysis (DEA) is a powerful method for the efficiency evaluation of Decision Making Units (DMUs) with multiple inputs and outputs. Despite its usefulness, DEA has some notable limitations. A significant drawback with this approach is that inability to...

Purpose The purpose of this paper is to develop a novel network and dynamic data envelopment analysis (DEA) model for evaluating sustainability of supply chains. In the proposed model, all links can be considered in calculation of efficiency score. Design/methodology/approach A dynamic DEA model...

Purpose – The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people's performance on the marketing research and time management. Design/methodology/approach – Through standardized measurement system, the authors come up with real-value data to...

Purpose – The purpose of this paper is to build a novel data envelopment analysis (DEA) model to evaluate the efficiencies of decision making units (DMUs). Design/methodology/approach – Using the Choquet integrals as aggregating tool, the authors give a novel DEA model to evaluate the...

Purpose The purpose of this paper is to examine whether and how the extent of religion in a firm’s social environment affects corporate innovation and innovation efficiency from the perspectives of religion-related risk aversion and religion-based social norms. Design/methodology/approach...

Using panel data for a cross-section of countries, several previous studies estimate the effect of advertising bans on cigarette consumption. These studies suffer from three problems: (1) structural change in cigarette demand functions; (2) endogeneity of advertising bans; and (3)...