Lin, Ru-Jen; Chen, Rong-Huei; Huang, Fei-Hsin - In: Industrial Management & Data Systems 114 (2014) 6, pp. 886-903
Purpose – Despite the stimulation provided by market demand and green issues on business performance, the exact nature of the relationships among these aspects remains an issue of contention. This study sought to bridge this gap in the research by examining the effects of market demand on firm...