Purpose: The purpose of this paper is to explore how public relations (PR) professionals develop co-narratives with legal counsel when formulating crisis communication strategies. Understanding how PR practitioners work with their legal counterparts may help lead to more advanced and effective...

Purpose: This study seeks to understand Trump supporters’ behaviors on social media in the wake of a political controversy: US President Trump’s continued support for Judge Roy Moore’s candidacy for the US Senate representing the state of Alabama despite several allegations of sexual...

Purpose: This paper aims to examine the structural relationships among the variables of social cause involvement, attitudes toward the endorser, attitudes toward advertising, attitudes toward the brand and social cause behavioral intentions. Additionally, by using the persuasion knowledge model...