The purpose of this article is to explore and investigate the effects of paternal HR practices on the employee behavior outcomes. There is dearth of knowledge research on paternal HR practices in Pakistan, its effect on employee outcomes and organizational performance. The authors have applied a...

Purpose: The purpose of this paper is to explore the impact of COVID-19 lockdown on micro-businesses owned by women borrowers of microfinance institutions and to provide policy suggestions to assist women entrepreneurs in managing such an unexpected crisis from a qualitative perspective within...

Purpose: Based on the arguments of conservation of resource theory (COR), this study aims to investigate the mechanism underlying the linkage of COVID fear, work-family conflict (W-FC) and family-work conflict (F-WC) while investigating the mediating role of COVID stress and social distancing....

Purpose: Employee position is acknowledged as central in service brand management to achieve competitive advantage. Hence, this study aims to illustrate the importance of brand role clarity (BRC) and employee brand commitment (EBC) by investigating the moderating role of EBC on the relationship...