Purpose: The paper examines the cultural differences in consumers' evaluations of vertical brand extensions. Design/methodology/approach: A 2 (extension types: upward, downward) × 2 (nationality: USA, China) × 2 (ownership: owner, non-owner) between-subjects design with thinking styles as...

Industrial robots are increasingly used by many manufacturing firms. The number of robot manufacturers has also increased, with many of these firms now offering a wide range of robots. A potential user is thus faced with many options in both performance and cost. Proposes a decision model for...