Schofield, Peter; Reeves, Peter - In: European Journal of Marketing 49 (2015) 5/6, pp. 968-992
basis of this theory, by evaluating the differential impact of government performance on key political issues defined as … hierarchical voter satisfaction factor types. The validity of the three-factor theory of satisfaction in explaining consumer …-factor theory of satisfaction within a political marketing context. It demonstrates that, controlling for party loyalty, perceived …