Clinton, Steven R.; Calantone, Roger J. - In: International Marketing Review 13 (1996) 5, pp. 98-112
Notes that logistics has emerged as a subject of considerable interest ‐ particularly in terms of strategic advantage … and that, as a result, logistics strategy has received increased emphasis. Points out that one popular conceptualization … of logistics strategy is the Bowersox et al . (1987) typology (process/ market/channel), and that empirical evidence …