Sinčić Ćorić, Dubravka; Anić, Ivan-Damir; Piri … - In: Journal of Business & Industrial Marketing 32 (2017) 2, pp. 227-237
Purpose This paper aims to explore buying decision factors and approaches of companies operating in manufacturing industry in Croatia. Design/methodology/approach The data collected by company survey were analysed using exploratory and confirmatory factor analyses, cluster analysis and...