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Convergence in Global High Technology? / Konvergenz in der globalen Hochtechnologie?
Grupp, Hariolf; Jungmittag, Andre - In: Jahrbücher für Nationalökonomie und Statistik 218 (1999) 5-6, pp. 552-573
predominant. However, results indicating β-despecialisation also show that the majority of national innovation systems are now …
Persistent link: https://www.econbiz.de/10014608713
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Seeking Mass Market Acceptance for High‐Technology Consumer Products
Higgins, Susan H.; Shanklin, William L. - In: Journal of Consumer Marketing 9 (1992) 1, pp. 5-14
Discusses the various strategies for mass merchandizing technologically complex products and services. Considers fear of technology, high‐tech aficionados, and lifestyle differences as factors in marketing high‐tech goods. Concludes that separate strategies for aficionados and...
Persistent link: https://www.econbiz.de/10014849493
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Knowledge flows in innovation networks: a comparative analysis of Japanese and US high‐technology firms
Echeverri‐Carroll, Elsie L. - In: Journal of Knowledge Management 3 (1999) 4, pp. 296-303
The Japanese firm and the “traditional” US firm have different inter‐firm knowledge systems; in particular, Japanese firms tend to exchange information more frequently with their main suppliers, customers and other kinds of organizations (i.e. non‐profit organizations). As a result, they...
Persistent link: https://www.econbiz.de/10014880221
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The Organisation of High‐Technology Product Innovation
Johne, F.A. - In: European Journal of Marketing 18 (1984) 6/7, pp. 55-71
Examines best current product innovation practice. Describes the organizational arrangements currently used by firms … loose/tight organization structures in relation to corporate renewal through product innovation. Presents results which …
Persistent link: https://www.econbiz.de/10014724951
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Strategic Marketing Management in Hi‐tech Industries
Benkenstein, Martin; Bloch, Brian - In: Marketing Intelligence & Planning 12 (1994) 1, pp. 15-21
In the 1970s, when management hoped to secure growth and success through classical diversification strategies, a new gleam of hope in the form of “high‐tech” seemed to appear on the horizon. Encouraged by the remarkable success of young enterprises like Compaq or Lotus, and unnerved by...
Persistent link: https://www.econbiz.de/10014946443
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Design and innovation strategies within “successful” high‐tech firms
Crick, Dave; Jones, Marian - In: Marketing Intelligence & Planning 17 (1999) 3, pp. 161-168
between specific sizes of firms in each sample in relation to aspects of their design and innovation strategies. The issues …
Persistent link: https://www.econbiz.de/10014946659
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Entrepreneurial opportunity recognition: an empirical study of R&D personnel
Wang, Yu‐Lin; Ellinger, Andrea D.; Jim Wu, Yen‐Chun - In: Management Decision 51 (2013) 2, pp. 248-266
opportunity recognition, and individual‐level innovation performance. Design/methodology/approach – Questionnaire data were … individual‐level innovation performance. Research limitations/implications – The findings show that perception about the …'s innovation performance, it is critical for high technology firms to invest in developing and enhancing employees' entrepreneurial …
Persistent link: https://www.econbiz.de/10014933329
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Competing in hi‐tech markets
Kippenberger, T - In: The Antidote 5 (2000) 6, pp. 20-23
Describes five segments of adopters differentiated by characteristic responses to a discontinuous innovation …
Persistent link: https://www.econbiz.de/10015018265
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Strategic assets in technology-based incubators in Brazil
Fernandes, Carolina Cristina; Oliveira Jr, Moacir de Miranda - In: European Journal of Innovation Management 20 (2017) 1, pp. 153-170
Innovation and entrepreneurship are understood as sources of wealth creation and social development. Originality/value The … authors propose in this paper that there is a theoretical gap between traditional theories of innovation and entrepreneurship …
Persistent link: https://www.econbiz.de/10014721473
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The marketing concept: a forgotten aid for marketing high‐technology products
Cahill, Dennis J.; Warshawsky, Robert M. - In: Journal of Consumer Marketing 10 (1993) 1, pp. 17-22
Suggests that the conventional wisdom about “high‐tech” products contains three fallacies and one shortcoming that may lead producers and marketers of these kinds of products to commit marketing resources inappropriately. Offers remedies.
Persistent link: https://www.econbiz.de/10014849075