Purpose The purpose of this paper is to explore children’s responses to store atmosphere, and the role of parent-child interaction in these responses. Design/methodology/approach The authors used a qualitative study within two French stores and employed a grounded-theory approach to analyse...

Purpose – A lot of factors lead to the development of overweight and obesity in children. This article highlights that in this context, preventing childhood obesity must be at the core of the various agencies’ priorities such as food industry, stores, parents, schools, authorities as well as...

Purpose – The purpose of this paper is to show that, as a factor in the socialization of children, school can play a major mediating role in the reduction of the prevalence of childhood obesity through school programs aimed at promoting healthy and well‐balanced food intake....

Purpose – This paper aims to describe an ethnographic research study conducted within French families in order to examine the transfer of food learning between parents and children. Design/methodology/approach – An ethnographic study in the respondents' home was conducted. Semi‐directive...

Purpose Considering that retailers view impulse buying as an important component of their business (around 75 per cent of the purchases are unplanned) and considering also that teens often do some shopping in autonomy and represent an important financial power, the purpose of this paper is to...

The main purpose of this article is to get a better understanding of the child’s cents‐off sensitivity and his brand sensitivity in influence situations. This study, carried out on 702 parents and 702 children, underlines the important influence of the child’s product involvement on his...

Purpose – The aim of this paper is to better understand the world of blogs and youngsters by describing and trying to understand the young blogger. It is a first step towards questioning not only the importance of blogs for youngsters, but also the fact that blogs might constitute a virtual...