Purpose – The purpose of this paper is to investigate formation of a copreneurial identity during new venture creation … by investigating underpinnings of spousal commitment considering business communication quality. Design …/methodology/approach – The study was grounded in identity theory, used a longitudinal copreneurial sample, and SEM modeling. Entrepreneurial …

live and breathe the brand values. This paper focuses on how effective internal communication can ensure that people feel …

was used to test the proposed hypotheses and research model. Findings – The findings suggest that internal communication … to revitalize their downtown. Internal communication about downtown branding could encourage business owners to be …

study is to create a change management framework for implementing an innovation culture by means of internal communication … communication. Research limitations/implications – This study only explores the topic from a communication science perspective …. Practical implications – The goal of communication managers should be to lead employees through the phases of identification by …

Purpose – The purpose of this paper is to demonstrate how internal communication can be used to manage change in … encouraged by a common culture and by some communication methods. Theoretical research into internal communication, innovation … communication and change processes has been combined to form an experimental framework of innovative change. This has been applied …

corporate culture, the local network embeddedness of the foreign subsidiary, and HQ-subsidiary communication have on the staff …-subsidiary communication. In addition, the relationship between localization and subsidiary performance shows an inverted U-shape. Such results … foreign subsidiaries, and the level of HQ-subsidiary communication from the aspect of HQ-subsidiary relations, and how they …

Führungsansätzen nimmt in der internationalen Managementliteratur dabei die Unternehmenskultur ein, im Sinne einer normativen Steuerung … Unternehmenskultur als Führungsgröße in der internationalen Hotellerie einer theoriegeleiteten Kontextualisierung unterzogen. Ziel ist … dabei, den Zusammenhang zwischen den Besonderheiten der Hotellerie und der Unternehmenskultur im Hinblick auf das Management …

of the Kerry-Edwards campaign’s pronouncements are at odds with economic reality and basic economic principles. While …

and perceptions about social marketing and social marketing campaigns in the context of alcohol consumption. Design … used to collect information on individuals’ drinking histories and how their attitudes towards social marketing campaigns … the actual effectiveness of social marketing campaigns. Research limitations/implications – This is an exploratory study …