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Microanalysis of an Advertisement Through Semiotic Interpretation: A Study Presenting an Ad Heptameter Schema and its Resourcefulness to Practitioners

Srikrishna, Vasupradha - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 2, pp. 57-71

the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on … entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotics to … practitioners and is also proposed as a venue for effective partnership between academia and practitioners in advertising. A …

Persistent link: https://www.econbiz.de/10012048230

A Framework for Interfacing Unstructured Data Into Business Process From Enterprise Social Networks

Baghdadi, Youcef; Al-Thuhli, Amjed; Al-Badawi, Mohammed; … - In: International Journal of Enterprise Information Systems … 13 (2017) 4, pp. 15-30

The increased number of Enterprise Social Networks (ESN) business applications has had a major impact on organizations' business processes improvements by allowing the involvement of human interactions to these process. However, these applications generate unstructured data which create barriers...

Persistent link: https://www.econbiz.de/10012044503

Hadoop Map Only Job for Enciphering Patient-Generated Health Data

Jain, Arushi; Bhatnagar, Vishal - In: International Journal of Information Retrieval Research … 7 (2017) 4, pp. 72-86

Today, Big Data is being leveraged in many industries from criminal justice to health care to real estate with powerful outcomes. Organizations are using Big Data to predict the future in turn making them smarter and efficient. All the health care data such as discharge and transfer patient data...

Persistent link: https://www.econbiz.de/10012045564

Olympics Big Data Prognostications

Bhatnagar, Vishal; Jain, Arushi - In: International Journal of Rough Sets and Data Analysis … 3 (2016) 4, pp. 32-45

Data is continuously snowballing over the years, gradually a huge growth is seen in data to store and tame to yield meticulous result. It gives rise to a concept nowadays, reckoned as big data analytics. With the summer Olympics at Rio de Janeiro, Brazil in the year 2016 round the corner, we,...

Persistent link: https://www.econbiz.de/10012047365

Online Gambling Advertising and the Third-Person Effect: A Pilot Study

Griffiths, Mark D.; Guerrero-Solé, Frederic; … - In: International Journal of Cyber Behavior, Psychology and … 7 (2017) 2, pp. 15-30

.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread … of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on … individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference …

Persistent link: https://www.econbiz.de/10012043502

The Communicating and Marketing of Radicalism: A Case Study of ISIS and Cyber Recruitment

McElreath, David H.; Doss, Daniel Adrian; McElreath, Leisa - In: International Journal of Cyber Warfare and Terrorism (IJCWT) 8 (2018) 3, pp. 26-45

This article considers social media as a radicalization venue within the context of terrorism. The 2016 extremist/terrorist attack in Orlando, Florida showed the potential of an ISIS type extremist organization to leverage social media toward a lethal outcome within American society. While the...

Persistent link: https://www.econbiz.de/10012043906

Smart Advertising

Levanov, Alexey; Asmaryan, Albert; Borovik, Irina - In: International Journal of Interdisciplinary … 8 (2016) 4, pp. 16-21

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …

Persistent link: https://www.econbiz.de/10012045944

Emoji in Advertising

Danesi, Marcel - In: International Journal of Semiotics and Visual Rhetoric … 1 (2017) 2, pp. 1-12

and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly … of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed … ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is …

Persistent link: https://www.econbiz.de/10012048215

The Face is (Not) Like a Mirror: The Advertising Rhetoric of the Catoptric Metaphor from the Art of Physiognomy to the Science of Facial Expression

Schiller, Devon - In: International Journal of Semiotics and Visual Rhetoric … 1 (2017) 2, pp. 29-54

, the author presents this catoptric metaphor as a specific epistemological trope within the advertising designs that the …

Persistent link: https://www.econbiz.de/10012048217

Persuasive-Pervasive Technology: Rhetorical Strategies in Wearables Advertising

Tham, Jason - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 1, pp. 44-72

This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical …

Persistent link: https://www.econbiz.de/10012048222