Oddy, Richard Edward; Bason, Tom - In: Sport, Business and Management: An International Journal 7 (2017) 4, pp. 444-458
Purpose In 2016, Sport, Business and Management: An International Journal ( SBM ) published its 100th article. While a … two authors. Findings This study has found that there has been a general focus on sport marketing throughout the first 100 … papers, while football is the dominant sport that has been studied. Over the course of the 100 papers, the majority of …