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preferences and an organization's own capabilities. Stresses the single learning path the company needs to identify what customer … customization and beyond. Concludes firms must learn from their customers to enable adaptation to each individual situation.  …
Persistent link: https://www.econbiz.de/10015018112
Purpose – To investigate consumers' characteristics during internet shopping for customized products in order to reduce the distance between a manufacturer and consumers. Design/methodology/approach – Qualitative methods were conducted with longitudinal interviewing with 20 participants. For...
Persistent link: https://www.econbiz.de/10014867897
as customization and relationship marketing. In order to come to a better understanding of the subject, some milestones …
Persistent link: https://www.econbiz.de/10014721997
Purpose – The purpose of this paper is to challenge the common claim of “infinite variety” being demanded in the marketplace by measuring not just how much variety theoretically could be produced, but how much is actually demanded by the customer. To this effect, the authors propose and...
Persistent link: https://www.econbiz.de/10014790119
Mass customisation, defined as the mass production of individually customised goods and services, aims at providing products and services that are more suited to the needs or desires of today’s fragmented consumer markets. Mass customisers should identify how needs or desires of the fragmented...
Persistent link: https://www.econbiz.de/10014868290
Purpose – The purpose of this paper is to argue that the use of technology by the “always connected” guest has changed the dynamics of the relationship between the hospitality entity and customer. Today's mobile customers have begun to create their own customized value with an...
Persistent link: https://www.econbiz.de/10014874358
Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e ….0 are used to analyze the data. Findings – Customers recognize the benefits of online customization of apparel when they … perceive the website to be useful and competent. Additionally, customers perceive customization websites to be more useful when …
Persistent link: https://www.econbiz.de/10014803420
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012956
to discuss the types of learning that occur in the process. It describes the differences between CoCP and the commonly … occurrence of learning in organizational contexts. Findings – CoCP promotes reflective action learning and reflective action … taking driven by an inside‐out approach. Intrinsic learning is largely influenced by the intent and motivation of individuals …
Persistent link: https://www.econbiz.de/10014755632
This conceptual paper looks at and discusses differences between the concepts of organizational learning and (the …) learning organization. Since there still seems to be confusion regarding the meaning of the two concepts, aims to clarify the … two main existing distinctions – that organizational learning is existing processes while learning organization is an …
Persistent link: https://www.econbiz.de/10015030079