Cho, Hira; Fiorito, Susan S. - In: International Journal of Retail & Distribution Management 37 (2009) 5, pp. 389-407
Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e ….0 are used to analyze the data. Findings – Customers recognize the benefits of online customization of apparel when they … perceive the website to be useful and competent. Additionally, customers perceive customization websites to be more useful when …