Ikram, Mohsin; Khan, Sarah S.; Jeong, Bong-Keun - In: International Journal of Technology and Human … 14 (2018) 3, pp. 1-20
growing smartphone markets. With the help from the Technology Acceptance Model (TAM), the authors build a research model by …Smartphone use has proliferated globally. However, there is a lack of understanding regarding the fast adoption of the … smartphone adoption is no exception. This article investigates smartphone adoption in Pakistan, which is one of the fastest …